What to put on a dating profile

Here's what I've learned about writing a good ad: 1. Props that make you feel soulful, frisky, and fascinating help you make those claims for yourself in your ad. It might sound obvious, but be sure to post a terrific photo of yourself. More to the point: I wanted to attract a man who appreciated subtlety.Pretend you’re the person who’s reading your profile. Is it more intriguing to date someone who says he/she likes “to try new things” or who “once ate jellyfish in China”?

My finished product reflected my attitude at the time—a combination of "you have to play to win" and "hey, why not?

We couldn’t have done any of this without the help of the data maestros at Match and Ok Cupid: Christian Rudder, cofounder and president of Ok Cupid, and Jim Talbott, director of consumer insights at

These guys and their data teams ran queries of all kinds and pulled spreadsheet after spreadsheet of information to try and answer our strange questions.

The data shows that lesbians appreciate nice legs, gay men prize nice arms, and straight women and men are looking for flat stomachs above all else.

The tips got pretty specific in some cases: It’s 28 percent better for a male to refer to females as women rather than girls, and men who use “whom” get 31 percent more contacts from the opposite sex.

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